Friday, March 16, 2007

POP Materials



Point-of-Purchase Displays
We call these POP displays. They help place your product in the store and provide the consumer with a preferred location to purchase, at the same time that they are being informed and stimulated to buy the product. Stores love POP displays because they are a proven way to help sell product and expand sales space for the retailer. And, it's sales space that really pops!